09
2018
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10
Maiya CNC Technology: A “dark horse” in China’s testing equipment industry
With the rapid development of globalization, the detection equipment industry is booming. Fujian Maiya CNC Technology Co., Ltd. (hereinafter referred to as Maiya CNC) has been selected for the Quanzhou "Generation of CNC" demonstration project for two consecutive years. It is becoming increasingly popular in various industries with its unique development model, rising from Fujian Province. As industry insiders say, Maiya CNC has become a "dark horse" in this industry in China.
On the eve of the Mid-Autumn Festival, a reporter from China Industrial News visited the headquarters of Maiya CNC and interviewed Chairman Xu Wenjun.
Becoming standard equipment in the food industry
"I'm not running a company, I'm pursuing a cause." Xu Wenjun told China Industrial News, "I treat Maiya CNC as a cause, not just a company. My goal is to forge our own brand path."
Fujian has a developed food industry, with agricultural and sideline product processing and leisure food industries ranking among the top in the country. For example, Fuzhou's seafood, Quanzhou's leisure food, and Zhangzhou's canned food are well-known. Fujian's developed food industry prompted Xu Wenjun to reflect. He identified a gap in the food safety testing industry in Fujian's industrial layout. After extensive investigation, he invested in Maiya CNC in 2008. However, the company's initial development was not as smooth as expected.
"Maiya CNC experienced a very painful period. Initially, the detection equipment we developed was largely ignored by the market. Many food manufacturers in Quanzhou and even in China did not attach importance to metal detectors. Production lines of domestic food manufacturers rarely used detection equipment. Achieving success in such a market was clearly not easy." Xu Wenjun, with his keen insight, decisively shifted his sales target to export-oriented or export-processing enterprises, finally opening up the initial market.
With increasing global emphasis on food safety, every country has introduced corresponding food safety regulations, including strict audit requirements for various inspection and testing stages in food production, such as IFS and HACCP, which include the issue of metal residues in food.
After the promulgation of the National Food Safety Law in October 2015, society paid great attention to it, and people realized the importance of food testing. For food exports, in addition to dealing with various trade frictions, food safety is paramount. Metal residues in food would have various adverse effects.
"Consumers' demands and expectations for products are becoming increasingly high, and they have a greater ability to discern products. The strict food safety law has affected the products and production processes of every manufacturer. Because manufacturers have a legal obligation for their products, the presence of metal residues in their products could cause incalculable commercial risks." Xu Wenjun stated that even in the highly automated and well-managed food industry, the possibility of metal residues in products during production cannot be completely ruled out. Using metal detectors can help ensure that food products meet food safety regulations and also give consumers more peace of mind.
"This industry is like a rising sun." Chairman Xu Wenjun expressed his gratitude for the widespread application of Maiya CNC in the food industry and expressed his boundless hope for the development of the detection equipment industry.
Recently, the incident of a customer finding a screw in a cake from a well-known domestic cake chain store went viral online. It is understood that the cake base was uniformly produced in a food factory and then distributed to various chain stores for later baking. The chain stores could not find any possibility of using this type of screw. The food factory believes that screws from machines may fall off during assembly line operations. This incident highlighted the importance of online standard detection equipment in food production.
"Metal residues cannot be detected manually; only advanced detection equipment can do so. Therefore, online standard detection equipment has become the preferred choice for the food industry."
Huituoke Food Group Co., Ltd., established in 2006, has a very strong quality control awareness. Upon learning about Maiya CNC's detection equipment, it immediately equipped all its production lines with online detection equipment. Dali Group, a comprehensive modern food enterprise group in Quanzhou with over 10 billion yuan in revenue and ranked among the top 500 private enterprises in China, has many professional technicians and very strict requirements for product detection equipment. Detection equipment companies from Germany, Italy, Japan, and China have sought cooperation opportunities. After rigorous comparison and tracking practice in terms of precision, sensitivity, and other aspects, the top-tier Dali Group, after careful consideration, chose Maiya CNC over foreign brands, equipping its workshops with Maiya CNC detection equipment. This marked a leap forward for Maiya CNC in food safety detection equipment.
"I've persevered for so many years, and now the opportunity has finally come. The Fujian market itself is huge, with many representative industries in Quanzhou, such as food and hygiene products, not to mention the national and global markets. The applicable industries are very extensive. Within three years, the safety detection industry will experience explosive growth. To consolidate this industry, with unwavering determination, I have been persistent. When I started in this industry in 2008, almost no one paid attention. Now, we have finally ushered in the spring of industrial development." Chairman Xu Wenjun's determined eyes shone with the light of a victor.
It is understood that Dali Group's pioneering use of Maiya CNC's detection products has played a good leading and exemplary role in the development of the food detection industry in Quanzhou. Today, Quanzhou-based companies such as Ya Ke, Crayon Shin-chan, and Hao Cai Tou have all equipped their production lines with Maiya CNC detection equipment. Another food industry giant in Quanzhou, Panpan Group, is also using it. "Now, more than 90% of food companies in Quanzhou have implemented online standard detection, and most of them use Maiya CNC's detection equipment."
Favored by the hygiene products industry
The metal detectors and weight detectors produced by Maiya CNC are not only attracting attention in the food industry but are also favored by the hygiene products industry.
Pampers baby diapers from Procter & Gamble are sold in more than 100 countries worldwide. However, in August 2015, the "metal piece incident" involving Pampers in the UK caused concern among parents and attracted the attention of experts and manufacturers. The metal fragments were likely embedded in the diapers during production. Regular baby diaper manufacturers need to conduct multiple checks on finished products, including inspection with metal detectors. Fragments may come from raw materials, parts of production machinery, or accidental drops by workers.
This incident shows that diaper manufacturers not only need to inspect finished products for metal detection but also need to conduct online detection during production.
Realizing online standard configuration in the hygiene products industry is another highlight of Maiya CNC's achievements.
Fujian Heng An Group Co., Ltd. is one of the earliest companies to enter the Chinese sanitary napkin market. Strict quality control is the driving force behind Heng An's rapid development.
When Heng An Company tendered for safety inspection equipment, it attracted domestic and international manufacturers. However, after rigorous bidding, Heng An focused on Maiya CNC. Heng An found that Maiya CNC had innovated the equipment's technology and could tirelessly provide professional guidance and application services to its clients. Maiya did its best to solve any customer requests. Its dedication to customer needs, especially its efforts in providing personalized customization services, received high praise from Heng An. As a result of the bidding, Heng An chose Maiya and immediately signed an annual purchase agreement with Maiya CNC.
Maiya CNC continuously upgrades its technology based on market demands and product characteristics, making its products increasingly popular with customers. Since using Maiya CNC's products, Heng An has been very satisfied. Whenever a new production line is established and standard inspection equipment is needed, Maiya CNC is the first choice.
Xu Wenjun said: "The inspection equipment industry is excellent. For Maiya, being able to serve local enterprises in Quanzhou is very gratifying. Inspection, especially online inspection, fundamentally controls product quality for enterprises. Through intelligent and CNC technology, it saves labor costs for enterprises, helping them relieve pressure. On the other hand, it also gives consumers more peace of mind. I feel like I'm doing a good deed."
The prospects are increasingly broad.
High precision, high cost-effectiveness, and quality assurance are the main reasons why Maiya CNC is becoming increasingly popular in the market.
It is understood that in China, only a few companies have higher brand recognition and the ability to integrate R&D, production, and sales in the safety inspection equipment industry for food and hygiene products. These include Shanghai Gaojing, Taiyi, Shandong Qingdao, and Fujian Maiya CNC. Abroad, Germany, Italy, the UK, and Japan are more developed. Mettler Toledo (Germany), Shimadzu (Japan), and Amway are international brands, but they are expensive. For the same product and quality, foreign products are three to four times more expensive than domestic ones.
"Maiya CNC has fully grasped the market characteristics of metal detection equipment and adopted a differentiated product strategy, positioning itself as a professional, customized, and service-oriented manufacturer." Xu Wenjun told the China Industrial News reporter that the precision of Maiya CNC's metal detection equipment is currently the highest in China, reaching international standards, but the price is only a fraction of that of similar international brands, making it the most cost-effective. "The company enables customers to obtain the same or higher quality service with the most cost-effective investment."
After years of development and accumulation, Maiya CNC has developed a series of product inspection equipment suitable for various customer needs, obtaining multiple utility model patents and becoming a high-tech enterprise. "The company's safety inspection equipment mainly includes six series of products: full metal detectors, inspection needle machines, X-ray foreign object detectors, security gates, underground metal detectors, and handheld metal detectors." Xu Wenjun told the China Industrial News reporter.
In addition to being popular in the food (including tea and seafood) and hygiene product industries, Maiya CNC's safety inspection equipment is also suitable for the clothing, footwear, wool textiles, plastics, rubber, pharmaceuticals, toys, chemicals, tobacco, and timber industries. It is used to detect various non-ferrous metal impurities (such as iron, copper, and stainless steel) mixed in raw materials or products, ensuring product safety and protecting production equipment. It plays a crucial role in food enterprise HACCP certification, pharmaceutical enterprise GMP certification, and other enterprises' ISO9001 certification.
Maiya CNC has a professional technical R&D team, with German experts serving as production and technical consultants. Senior management personnel from overseas and Hong Kong and Macao have rich management experience and advanced management methods. Key technical and management personnel have more than ten years of experience in well-known companies in the same industry. Relying on strong R&D capabilities, an experienced management team, and a complete production management and quality control system, the company ensures the production of technologically advanced and high-quality CNC products.
According to the "Implementation Opinions of the Quanzhou Municipal People's Government on Accelerating the Promotion of "CNC Generation" and Promoting the Development of Intelligent Equipment Industry" and the "Notice of the Quanzhou Municipal Commission of Economy and Information Technology and the Quanzhou Municipal Finance Bureau on Organizing the Application for 2015 Quanzhou Municipal "CNC Generation" Demonstration Project Products", after enterprise application, preliminary review and recommendation by counties (cities, districts), expert review, on-site verification, and approval by the municipal government, the "Intelligent Digital High-Precision Metal Foreign Object Detector" produced by Maiya CNC passed the review and was included in the 2015 Quanzhou Municipal "CNC Generation" Demonstration Product List. The "Intelligent High-Precision Metal Detection Management Machine" and "Intelligent High-Speed High-Precision Metal and Weight Detection Management Machine" produced by Maiya CNC were also included in the 2016 Quanzhou Municipal "CNC Generation" Demonstration Project Product List announced this year.
Xu Wenjun stated that being selected for the Quanzhou Municipal "CNC Generation" demonstration project for two consecutive years is an opportunity for Maiya Technology to seek cooperation and breakthroughs in development. The company will seize this opportunity to seek new development, continuously innovate its products, and enhance its own strength. It will actively promote the implementation of the "CNC Generation" project, provide services such as market promotion and policy support, and spare no effort in promoting the construction of Quanzhou's "CNC Generation" demonstration project. He told the China Industrial News reporter that the "Made in China 2025" plan has pointed out the direction for equipment manufacturing enterprises. However, for a good enterprise, the first step is to position itself correctly and strive to develop into a cultural and career-oriented enterprise. In implementing Industry 4.0, enterprises should first refine their products and strive to achieve intelligent and networked management and humane services. Many people used to believe that only technology can change everything, but he believes that management is more important. Only by incorporating the essence of Industry 4.0 into production management and office management and providing professional, dedicated, and passionate service to enterprises can a company achieve a complete transformation.
Based on these concepts, Maiya CNC emphasizes the absorption and application of advanced design ideas from home and abroad, combining independent innovation and complementary advantages to develop and produce leading and excellent products.
"Seeking first-class technology, grasping first-class management, producing first-class quality, and creating a first-class brand is our company's quality policy. In today's increasingly fierce market competition, we always take the market as our guide and R&D as our lifeline, bravely standing at the forefront of market competition." Xu Wenjun stated that striving to become a world-class brand in the industry is his tireless pursuit.